Changan Mazda EZ-6 price exposure： a stone stirred up a thousand waves

Recently, the automotive industry has set off a wave of heated discussions, stemming from a user exposure of Changan Mazda EZ-6 purchase invoice. This invoice shows that the purchased model is EZ-6 pure electric BEV model, priced at 221,800 yuan. Users joke that this price actually comes from Changma’s first new energy product, and it is the only model that provides range-extending power in the joint venture B-class car market. This situation is mostly not groundless, and this new car is bound to define the future new energy market.

First of all, let’s verify the authenticity of this invoice. According to the pictures released, the invoice date is August 16, which happens to be more than a month earlier than the pre-sale time. Generally speaking, when a new car is launched, the car company has a complete time advancement process. For a Sino-Japanese joint venture car company like Changan Mazda, it takes time for multiple parties to make decisions, and it is not uncommon to agree on the price 2 months in advance. Although sensitive information such as invoice codes are coded, from the information of the invoicing party and the invoice seal of Changan Mazda Automobile Co., Ltd., the invoice is likely to be true, and it is highly likely that internal information is flowing out. Therefore, the selling price shown in the invoice should be the true selling price of the EZ-6.

Since its debut at the 2024 Beijing Auto Show, the EZ-6 has quickly become one of the hottest sedans in the joint venture new energy sector. It has attracted a lot of attention both inside and outside the industry, thanks to its highly innovative styling design, and on the other hand, it has filled the gap in the joint venture B-class sedan market, becoming the only range extension option in the field.

In terms of product size and design, the EZ-6 has a length, width and height of 4921mm, 1890mm and 1485mm respectively, a wheelbase of 2895mm, and a frameless door and hatchback design. Although the styling design is more new energy, the through taillights and round gun downlights on both sides still retain the shadow of Mazda’s classic design elements, which strikes a balance between inheritance and innovation.

In terms of power, according to the information currently exposed, the EZ-6 has two power forms, pure electric and extended range, both of which use a rear-drive layout. The power parameters of the pure electric version of the model are 190kW, indicating excellent power performance; while the extended range version of the model also uses a 1.5-liter range extender, and the power parameters are exactly the same. In terms of battery life, according to different battery pack capacities, the range of the pure electric model is 480km and 600km respectively; while the extended range model can achieve a long range of more than 1300km on a single charge and a tank of oil, providing users with greater convenience and peace of mind for daily use.

In terms of intelligent configuration, the EZ-6 also shows great competitiveness. It is equipped with Qualcomm Snapdragon third-generation 8155 chip, 14.6-inch floating central control screen, full LCD instrument panel, AR-HUD head-up display, 180-degree panoramic chassis and other top technology equipment. Adaptive cruise control, lane keeping assistance, automatic parking and other auxiliary driving functions are readily available to further enhance driving safety. Moreover, luxury configurations such as rare Sony audio, 64-color ambient lights, and zero-gravity seats in the same level also greatly enhance the interior design and ride comfort of the EZ-6.

From the market competitiveness point of view, only from the known information point of view, EZ-6 in terms of configuration has been thrown off the same level of joint venture models by a large margin. If compared with Tesla, and Volkswagen ID7, these models are often not as good as EZ-6 in configuration, and the pricing is mostly about 300,000 yuan. The exposed price of 221,800 yuan undoubtedly has great market competitiveness. Taking the market positioning and pricing of Tesla Model 3 as a reference, the price of EZ-6 is more reasonable and affordable, showing strong market competitiveness.

Looking back at Mazda’s previous pricing strategy, it is expected that the price of EZ-6 will be between 18-240,000 yuan. If the manufacturer introduces attractive policies during the pre-sale period, other joint venture new energy models in the market will face tremendous pressure. It is reported that EZ-6 will officially start pre-sale on September 28, and plans to be officially launched at the end of October. All market reactions will be announced soon.

Overall, the EZ-6 will definitely set off a strong trend in the future market with its leading design, excellent configuration and competitive price. Consumers may wish to pay attention to the market performance of this new energy upstart, and there may be more surprises waiting to be revealed.

In this article, have you gained a deeper understanding of the pricing and configuration of the EZ-6? Feel free to share your views in the comment area, and we will pay attention to the follow-up development of this epoch-making new energy model together.