Ascend P7 debuts, Huawei wants to use ＂group selfie＂ to expand market share – 西安耍耍网论坛|西安桑拿论坛|西安夜生活网论坛|西安品茶网

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[Global Technology Report, reporter, Chen Wei]According to the US "Wall Street Journal" on May 8, Chinese telecom equipment giant Huawei is relying on "group selfies" to help its latest high-end smartphones become popular.
Huawei has built new software into its latest smartphones that allows users to take pictures of themselves and friends with a mobile camera, in the latest move by the company to expand its market share in consumer handsets and become a fierce rival to Apple and Samsung Electronics.
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Shao Yang, vice-president of marketing for Huawei’s equipment division, said it was a group selfie, which they called a "group selfie". Huawei filed a patent application for the term in recent weeks. The idea of multiple people taking selfies together became popular after Samsung promoted it at this year’s Oscars.
Shao Yang said that social media is very important, and they need to let people see the unique features that Huawei phones offer.
A social media marketing campaign, including advertising on Facebook, is part of a high-profile global product launch of the company’s new Ascend P7 handset, which Huawei unveiled at a high-profile showcase in Paris on Tuesday.
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Despite the lack of a well-known consumer brand, Huawei has aggressively entered the consumer device market in recent years, spending more and more on research and marketing to diversify beyond core telecom network equipment such as antennas and base stations. In 2013, Huawei became the world’s third-largest smartphone maker after Apple and Samsung, shipping 49 million units, up 68 percent from a year earlier, according to IDC.
But Huawei faces intensifying competition in a cutthroat industry where only a handful of companies make money. Lenovo, the Chinese computer maker, recently bought Google’s Motorola handset business in an attempt to increase global handset sales, as have companies like LG Electronics and Sony.
Europe is one of Huawei’s largest markets outside of China, and one that Huawei is particularly focused on. Last year, Huawei’s smartphone sales in Western Europe grew 22 percent, according to IDC, but the company’s Huawei-branded phones ranked eighth in the highly competitive region, with a 2.4 percent market share.
The growing ratio of marketing spending to revenue at product launches in Europe is part of a plan to ramp up its push into Europe. The Paris event is the second time Huawei has held a global product event on its own, following the launch of its previous flagship phone, the Ascend P6, in London in 2013.
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