Interpretation of medium and large SUV rookies： Zero run C16 segment ranks first

Should and can I buy a zero-speed car?

This is a question from a reader.

Faced with a new model created by a young new brand, old drivers tend to be conservative; this is human nature. But any best-selling car has gone through the initial stage, and no car can win a large number of orders from the project. The key reference for judging whether a car is worth buying is the vehicle’s design, power, space, configuration and quality performance. If the first four points are sufficiently high, then the quality performance is often not bad.

The quality performance of the zero-run car in the new energy vehicle camp is still relatively ideal, and there has been no "common problem" since it was listed. At the same time, the growth rate of sales is relatively optimistic, and as an old driver, there is no need to worry anymore, especially the new models launched recently.

In the sales ranking of medium and large SUVs in August 2024, the car ranked fourth; the top three were the vehicles of the Chinese and Japanese phenomenon brands, and the Zero Run C16 followed the ideal L7 with 8,032 vehicles. However, the Zero Run car is a relatively conservative brand in marketing, and its founder Zhu Jiangming has no "Internet celebrity physique" – no "talk show". The vehicle created by such a low-key young brand has no story to tell, let alone "brand aura", so its ability to become a best-seller is naturally due to its excellent product strength.

The above mid-to-large SUV sales rankings include fuel vehicles of the same class.

Zero run C16 is currently the highest sales in the mid-range medium and large SUV, whether it is the ideal L6/7 or the M7, these are cars starting at about 250,000 yuan. The price of vehicles created by popular new power brands is generally high, which makes mid-range cars and mainstream car users a little depressed. Zero car is mainly targeting the car market within 200,000 yuan. As a medium and large car Zero run C16, the price is only 15.58-18 5,800 yuan.

But the low price did not reduce the quality of the vehicle. The car was equipped with a "drive system", and the acceleration time of the 100-kilometer range-extended version was 8.46 seconds, while the pure electric series reached 6.37 seconds. Objectively evaluating its performance, it is already a first-line level in the same class of cars at the same price.

And the rear-drive car’s handling is more delicate, coupled with its rich electronic assisted driving configuration, the rear-drive car will also drive smoothly and easily on ice and snow roads.

If you want to reduce the cost of using a plug-in extended-range hybrid car, you need a long enough pure electric endurance; because the cost of charging is very low, even if its 5.4L/100km minimum charge fuel consumption is already low enough. Its extended-range version of the WLTC operating condition has a pure electric mileage of 134 kilometers, which is the level that can be driven by a daily car; the corresponding CLTC operating condition has a pure electric mileage of 200 kilometers, which can often only be driven to the corresponding standard on urban roads or on medium and low-speed road commuting, but it can be regarded as a high level in the same price car.

The range of the pure electric version is 520 kilometers.

As a medium and large plug-in extended range car with a maximum price of less than 190,000 yuan, its whole series is standard with head air curtain, panoramic image and L2 intelligent auxiliary driving system. The extended range and pure electric flagship versions priced at 179,800 yuan and 185,800 yuan are equipped with lidar, and there are only a few cars equipped with lidar within 200,000, and the other car is a smaller flagship version.

The entire car is powered by the Qualcomm Snapdragon 8295P chip, which is several times higher than the 8155 chip commonly used in the same class of cars.

The whole series comes standard with a panoramic canopy, the steering wheel is wrapped in leather, and the seats are also made of leather; and all versions except the low-end version have the heating and ventilation functions of the front and middle seats, making the comfortable configuration a benchmark for cars of the same class.

Summarize:

The comprehensive level of Zero Run C16 can give a high score, and the C-class car at the same price is unparalleled. However, its sales growth rate still exceeded expectations. After all, Zero Run’s branding impression is relatively low. But now it seems that there are still a group of consumers who pay more attention to the product power of the vehicle than the brand power. If Zero Run C16 can continue to grow in September and October, its sales may be on par with the ideal L6, wait and see.