Tencent Music Entertainment Group debuted at the Tencent 2023 Global Digital Ecology Conference, creating infinite possibilities for music with technology

From September 7th to 8th, the 2023 Tencent Global Digital Ecology Conference was held at the Shenzhen International Convention and Exhibition Center. The theme of this conference is "Intelligent Change Accelerates, Industrial Renewal". With industrial innovation and upgrading as the core, we will jointly explore the cutting-edge trends of digital intelligence development in thousands of industries and start a new journey in the era of intelligent change. At the conference, Tencent and ecological partners, technology developers, government and social organizations took the stage to share how cutting-edge AI new technologies can accelerate industrial "intelligent change".

As a leader in China’s online music and audio entertainment services, and a solid link in Tencent’s digital ecosystem, Tencent Music Entertainment Group (hereinafter referred to as "TME") also brought the latest technical achievements and development concepts to share, and shared and discussed the current digital music industry trends with technical and industry partners in the form of "keynote speeches + panoramic exhibitions".

Coinciding with the 99 Public Welfare Day, as the strategic partners of this conference, Tencent Music Entertainment Group and Tencent Music Public Welfare joined hands with Tencent Charity to present the special event "Yunwan Night · Little Safflower Concert", inviting Xue Kaiqi and Wang Jingwen, two 99 Public Welfare Day love communication officers and the music garden choir from Beichuan to participate, bringing a meaningful performance and stage.

Discuss key issues in digital music and gain insight into new opportunities for the future development of the industry

In the beginning of 2023, AIGC followed the phenomenon of ChatGPT and entered the field of vision of various Internet companies. How to use AIGC to empower music has also become one of the core topics of Tencent Music. On September 8, "Smart Industry Special – Internet AIGC Application Special", Wu Bin, senior director of Tencent Music Tianqin Lab, delivered a speech with the theme of "AIGC @Music Entertainment Industry", discussing the technical direction of AIGC-related innovation and the diverse possibilities of music scene application.

In response to the explosion of AIGC, Wu Bin believes that in the music field, in addition to assisting music creation, AIGC technology has also begun to be used to innovate user experience. He said: "As the first platform in the domestic music industry to lay out the AIGC field, QQ Music has realized the first large-scale music poster drawing technology in the music industry with its in-depth understanding of audio and lyrics and forward-looking insights into user requests. QQ Music actively combines AIGC to make the user experience more personalized, and at the same time, it can also improve the learning efficiency of music lovers. It can be seen that AIGC technology is highly compatible with the music field, and it also expands the industry’s imagination of the combination of AIGC and music."

Wu Bin, Senior Director of Tencent Music Tianqin Lab

For a long time, Tencent Music and its products have continued to integrate technological innovation into music services, with the aim of improving the music listening experience. In May this year, the QQ Music Galaxy sound team joined hands with Tencent Music Tianqin Lab to create a product sound quality standard for audio hardware devices such as headphones and players – "Premium Certification" was launched, which is also the first time that domestic music streaming platforms have set certification standards for audio hardware products. On the afternoon of September 7th, at the "Hardware Sub-Forum", Cao Shuo, Senior Technical Director of QQ Music Galaxy Sound Effects, delivered a keynote speech on "Open" Galaxy Sound Effects "Auditory Upgrade, the First Premium Sound Quality Certification System" in the special session of "audio & video and edge platform", sharing the past and present life of "Premium Sound Quality Certification System".

Using technology to create music has infinite possibilities, and cutting-edge technology products have been unveiled one after another

At this year’s Tencent Global Digital Ecology Conference, Tencent’s ecosystem and industry digital partners jointly created a 3,000-square-meter interactive exhibition area, allowing guests to deeply experience the innovation of "technology + scene" and feel the infinite possibilities brought by the wide application of digital technology. At the exhibition, Tencent Music Entertainment Group also brought its representative technology products of QQ Music, Kugou Music, Kuwo Music, WeSing, and the latest AIGC achievements of Tianqin Lab to a surprise appearance, allowing attendees to intuitively feel the innovation of TME in the research and development and application of music black technology.

QQ Music has brought an exclusive and first-of-its-kind sound quality series. In the live explanation video, the sound quality effects such as the master tape, the best sound quality, and the best panorama sound are introduced in detail. The series improves the sound quality and sound effect through AI technology, and restores every sound detail to achieve the industry’s top level. At the same time, the first-of-its-kind certification of QQ Music has also cooperated with Honor, Xiaomi, Rambler, OnePlus and other brands to bring users a high-quality listening experience in the form of "technology + specification".

Kugou Music showcased the latest product just released in July this year – the frog and snake panorama created by Kugou Music. According to the live demonstration, Viper panorama is based on 5.1 channel technology innovation, self-developed instrument track separation ability and space surround mixing technology, AI restores 5.1 surround sound, bringing an immersive listening experience upgrade.

Kuwo Music, which has reached in-depth co-construction cooperation with many car companies, shared the representative research and development results of Kuwo Car Sound Lab – vinyl transcription music, Galaxy sound effects, 5.1 surround sound zone, Hi-Res sound quality, holographic sound scene, etc. At the same time, Kuwo Music also showcased the new Dolby Atmos and other technologies in the future, providing users with a higher quality audio-visual experience for travel with forward-looking technology.

WeSing, which has been committed to creating a new experience of "singing and playing" with music black technology, brought an upgraded "five-dimensional score" to this exhibition. In addition to comparing with the original singing of the work, the scoring system has added a large number of samples of machine learning, which can not only make objective evaluations from the five dimensions of user singing intonation, rhythm, breath, emotion, and skills, but also keep pace with the times and approach the public’s auditory aesthetics. It can also make accurate judgments on the interpretation of personality beyond the basic level.

Tianqin Music Room, which is dedicated to improving the music audio-visual experience with AI technology, has brought the demonstration of the capabilities of Tianqin Grand Model AIGC, which provides users with a full range of high-quality music audio-visual experience while deeply empowering industry partners through industry-leading AIGC technologies such as Large Language and Visual Model Acceleration (MUSELight), Visual Generation (MUSEAI), Text To Speech (Qin Language), and Al Composition (Qin Music Rhyme).

Sing the "Voice of Public Welfare" to help technology and music dreams

On the occasion of the 99 Public Welfare Day, Tencent Music Entertainment Group, the strategic partner of the 2023 Tencent Global Digital Ecology Conference, and Tencent Music Public Welfare joined hands with Tencent Charity to present the special event "Yunwan Night · Little Safflower Concert". At the event, Tencent Music Entertainment Group also invited the all-round cross-border strength singer Xue Kaiqi and the new generation original musician Wang Jingwen to serve as the love communication officer of the 99 Public Welfare Day, and sang the "Good" movement of technology and music together at the scene.

Xue Kaiqi, an all-round cross-border strength singer, has always been enthusiastic about public welfare undertakings. As the love communication officer of this year’s 99 Public Welfare Day, Xue Kaiqi launched the science and technology public welfare project "Gypsy Youth Reading" together. With the power of technology, he used his own actions to promote the public welfare cause of young people reading, so that the fragrance of books can grow up with young people. At the scene, Xue Kaiqi also sang 3 songs of "Better Me", "Growing Old Together" and "Murong Xue" to express his love with music. Another 99 Public Welfare Day love communication officer, Wang Jingwen, a new generation original musician, sang 3 songs of "Fickle", "Confused" and "Talk".

Xue Kaiqi

Wang Jingwen

Tencent Music also invited a group of special little "musicians" to sing live. They are the "Lepu Children’s Choir" formed by the children of this year’s Lepu Music Space Summer Camp. The song "Send You a Little Red Flower" is naive and cute, which is moving. These children are from Beichuan, Sichuan. They participated in the Lepu Music Space Summer Camp jointly created by Tencent Music Public Welfare and Chen Yidan Foundation this year. From Beichuan to Shenzhen, across thousands of miles, Tencent Music Public Welfare used songs to make children’s musical dreams germinate and grow.

In addition, not only music, but also Tencent Music has planted a seed of technology in the hearts of children. On September 6, the children of Lepu Summer Camp came to the interactive exhibition area of this conference and felt the charm of cutting-edge technology, opening the door to future technology.

In recent years, the digital economy has accelerated its development. Driven by a new round of technological revolution and industrial transformation, the interaction and integration of the digital industry with all walks of life has also entered a new era. Tencent Music has long been serving the music industry, promoting the development and exploration of music technology, consolidating the basic support capabilities for the development of digital music with its own technological development, promoting the development of digital music with innovative products and solutions, and using music as a bridge and quality as a demand to promote the release of the goodness of science and technology and promote the blooming of the beauty of science and technology.

In the future, Tencent Music Entertainment Group will continue to play its part and develop together with Tencent’s ecosystem and partners inside and outside the industry to help the mutual support and integration between music and technology, provide more services for the development of the industry, and help the development and upgrading of the digital economy of the music industry.

Disclaimer:

The purpose of reprinting this article is to convey more information and does not represent the views and positions of this website.

The content of the article is for reference only and does not constitute investment advice. Investors operate accordingly at their own risk.