7,000 units a day, why is the new M7 so popular？

The new M7 order surge is probably the hottest event in the car circle this National Day Golden Week. From the hot discussion on the Internet to my friends, they are all asking about the new M7 in the world. According to the latest news, since the release of the car on September 12, it has been set to exceed 50,000 units. On the evening of October 6, Yu Chengdong wrote in Moments that 7,000 units were set that day.

Since the M7 went on sale last year, it has not enjoyed such treatment. And for the entire automotive industry, this kind of hot sales is also a miracle. Before this, the most prominent part of this segment was Ideal. Others released sales by month, but it released sales by week.

From the latest sales data released by Ideal, during the week of September 18th to September 24th, Ideal sold 9,000 units, which is also very impressive. But if compared with Huawei’s 7,000 units per day, it is obvious that Huawei is far ahead this time!

Before the launch of the new M7, the sales of the old M7 were not excellent. You must know that in August 2023, the monthly sales of the M7 were only 988 units. Some people may say that because everyone knows that the new M7 is about to be launched, there are many people who hold money to wait and see. But in fact, compared with the sales of 769 units in July in August, it has increased by 28.47%, and the sales of the M7 in June were 432 units. In this comparison, in these months, the sales of the M7 have continued to rise, but the sales base is relatively low, which is not the same as the number of thousands of units set daily.

For this reason, a question has been echoing in my mind recently: what is the reason for the new M7 counterattack? It is said that everyone is very curly and hard-working. Why is the new M7 so popular?

The popularity of the new M7 can be described by the words "reasonable, unexpected". Reasonably, with the blessing of Huawei’s technology and marketing, it is not surprising to achieve such results. Unexpected means that compared to the tepid previous model, the current sales of the new M7 are indeed amazing.

Nowadays, it is said that the occurrence of many hot phenomena is a metaphysics, just like the "radish knife" that has been super popular on campus recently. Its popularity is no less than that of last year’s "Lone Brave", and no one can say why it suddenly exploded.

But the popularity of the new M7 is still evident.

First of all, compared to the previous model, the configuration of the new M7 is still quite obvious. Equipped with HUAWEI ADS 2.0 high-end intelligent driving system, equipped with 27 sensing hardware, Hongmeng intelligent cockpit, offline voice navigation, HUAWEI MagLinkTM, extreme space efficiency, six-seat layout, submarine-grade thermoformed steel, new "marshmallow" seats, new zero-gravity seats, front and rear double air-conditioning boxes, upgraded HUAWEI DATSTM 2.0, HUAWEI DriveONE extended range electric drive platform, comprehensive battery life of 1300km, pure electric battery life of 240km, active air intake grille, lower body height…

According to Yu Chengdong, 500 million yuan was invested in the upgrade. In many unseen places, the new M7 has been greatly improved and improved, such as chassis, materials, passive safety, etc. If the previous M7 is a good product, then the new M7 can be described as an excellent product. With Huawei’s technical strength and efficiency backing, the evolutionary speed of the product will also be eye-catching. It can be said that compared with the changes of other car companies, the upgrade of the new M7 is close to the degree of replacement.

In addition to the good mechanical performance of the new M7 itself, there are also software and algorithm advantages that make congeneric products unparalleled, such as smart cockpit and intelligent driving. In the current situation, it is well deserved to say "far ahead", which is the weakness of congeneric products.

Today, when we talk about new energy vehicles, we will definitely bring the word smart, and smart is in front. Without smart, new energy vehicles will be meaningless, and after so many years, smart is still unsatisfactory, and the relevant configuration of many models is like chicken ribs. Take navigation as an example, even if you drive a luxury smart electric car with more than 300,000, you still can’t get rid of the dependence on mobile phones. The new world M7 equipped with Huawei Hongmeng smart cockpit realizes the Huawei MatePad tablet to be connected immediately, multi-device linkage, the smart cockpit can be turned into a personal creation room, a multi-person conference room, and a children’s study in seconds, and the magic space can be flexibly switched to create a "mobile whole house intelligence". It has truly achieved an era ahead of its competitors. Yu Chengdong also said that "Hongmeng cockpit can be as smooth as Huawei Mate 60 Pro."

Moreover, in terms of intelligent driving, through the blessing of AI, a large amount of data learning every day, Huawei’s rapid evolution has made amazing progress. The new M7 is equipped with HUAWEI ADS 2.0, equipped with 27 sensing hardware, plus a high-performance computing platform and Huawei’s self-developed algorithm, to achieve full-scene all-weather perception, even without high-precision maps can achieve advanced intelligent driving.

According to Yu Chengdong, HUAWEI ADS 2.0 has been deep learning 10 million + km per day since it was released in April 2023. As of September 2023, the long-distance NCA pilot MPI is as high as 200km, and the success rate of urban elevated inbound and outbound is as high as 99% +. Yu Chengdong also said that it is expected that in December, the urban smart driving pilot assistance (urban NCA, planned to be supported in Q4 2023, needs to be driven on a structured road with clear road boundaries) will achieve a smart driving experience that can be driven across the country, and the more you drive, the better you drive.

At the press conference of AITO’s new M7 series on September 12, Yu Chengdong said: "We have invested 500 million yuan in AITO’s new M7 series, using solid materials and the best technology to make it not only a’smart cockpit ceiling ‘, but also a’smart driving ceiling’, but also a’smart safety ceiling ‘! In the invisible and visible place, it brings users a more advanced experience than far ahead!"

Third, the popularity of the new M7 is not unrelated to the good reputation accumulated through the M5 and M7. At the launch conference of the new M7 on September 12, Yu Chengdong said: "Wenjie is not only far ahead in performance, but also far ahead in quality!" And before that, Yu Chengdong also mentioned on different occasions that Wenjie’s Quality Standards are higher than other industry peers. Yu Chengdong said that since the launch of the Wenjie brand, there has been no battery fire accident.

According to statistics, the quality ranking of new energy medium and large SUVs in the first half of 2023 far exceeds the average score of the industry. Excellent product quality has won a good reputation from users. It is reported that the net promoter score (NPS) of the M7 owner is as high as 80.1%.

One factor that cannot be ignored is that the popularity of the new M7 is not unrelated to the attention brought by the recently released Mate 60. The Mate 60 not only brings traffic, but also brings technical endorsements and emotional blessings. Nowadays, patriotism is a trend, and loving Huawei is a way to place your feelings without suffering. Anyway, buying a car is a rigid demand, so why not buy Huawei’s technical blessings? And the new M7 just happens to grow on the aesthetic point.

Finally, I think I have to talk about, and it is also a very important part, is the price. The new M7 series contains a total of 5 models, and the price range is 249,800-329,800. Compared with the old model 28.98-37 9,800 yuan, a decrease of 4-50,000 yuan respectively. The configuration has been greatly improved, and the price has actually dropped. This is not the end, AITO has also prepared a series of generous benefits for buyers of the new M7 series. As long as you order the new M7 series, you can enjoy 33,000 yuan of car purchase rights. More importantly, this car is not only product-leading, but also has obvious price advantages compared with its peers.

The new M7 may be the biggest dark horse in the car market this year. However, for the current car market with serious internal volume, it may just be the beginning of a new era. Competitors are not only facing hardware optimization and software upgrades, but also the dimensionality reduction blow of rapid product iteration.

We do not deny that many brands have achieved success in the market. But in this unpredictable era, how to maintain lasting sales is the last word, even if it is as strong as the highest "Chinese content", it is also facing such a problem. You know, before this, the tug-of-war between the world and the ideal has not stopped. Powerful as Huawei, with a wealth of technical reserves, it can be continuously put on the market, but how many big tricks are friends holding back? Can you pull back a game? When will you return to your own cycle? Everything is unknown. From products to thinking and systems… new things are constantly emerging, we will wait and see.